Let this sink in:
âWe thought Chelsea [was] frankly an asset, a business that was not terribly well managed on the football side, sporting side or promotional side, so meaningful opportunity at the club and weâll get to it for us, who needed the beachhead to then look at multi clubs. [We] looked at it and we think European sports is probably 20 years behind US sports in terms of sophistication on the commercial side, and sophistication on the data side.â